2020

Zoe Bommarito leads social media strategy and campaign integration for the National Forest Foundation. As the congressionally-chartered nonprofit partner of the U.S. Forest Service, the National Forest Foundation works on behalf of all Americans to restore Forests and connect communities to their public lands.

Based in Missoula, Montana, Zoe is an expert in emerging digital trends and engagement tactics. Since 2018, she has led the NFF’s social media and influencer marketing programs, resulting in double and triple-digit growth in organic channel reach and engagement annually. With the recent addition of TikTok, NFF’s social media channels continue to reach millions each month.

Zoe has worked with corporate partners such as Endangered Species Chocolate, Filson, Boxed Water to develop and execute creative digital marketing activations to further their conservation partnerships.

Zoe is passionate about connecting Americans to their National Forests. She continues to create effective and on-trend digital content that inspires individuals to protect and enjoy nature. In her free time, she enjoys hiking, camping, trail running, and reading.

Follow National Forest Foundation on Tik Tok here.

Deborah has a diverse media relations background within the travel, entertainment and consumer products industries, joining the TURNER team and working on the agency side of the Visit Estes Park PR team since 2015. Previously, Deborah was the associate director of communications at Visit Denver, overseeing strategy and media relations efforts for the DMO. Prior to living in Denver, she was in-house at Universal Studios Hollywood in Los Angeles handling international and digital media relations, and has worked with nearly every entertainment studio supporting PR for home entertainment releases and red carpet events. Deborah is an avid traveler and loves the outdoors; on the weekends, you’ll most likely find her playing in the Rockies with her husband, 5-month old daughter and three dogs.

Founder of TRUCK Gloves, LLC. TRUCK is a direct-to-consumer glove brand focused on high quality, fair cost hand wear for skiing, biking and lifestyle. Currently oversee and directly handle all functions of the business from design to development to sales to marketing. 20yrs of experience in the outdoor sports industry holding various positions including Development Engineer, QA Field Test Coordinator, Sales Rep, and more.

 

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Ryan is a senior editor at Family Handyman. Prior to that he was a senior editor at Outside and the NFL editor at SB Nation.

 

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Kristin Canning is the features director at Women’s Health, where she assigns, edits and reports long-form features on emerging health research and technology, women’s health conditions, psychology, sexuality, mental health, reproductive justice, wellness entrepreneurs, women athletes, women in the outdoors, and the intersection of health, fitness, and culture for both the magazine and the website.

She’s worked in health and fitness media for seven years, holding prior positions at Health, SELF, and Men’s Health. When she’s not writing and editing, you can find her running, hiking, cycling, dancing, listening to podcasts, dying her hair rainbow colors, or planning her next outdoor adventure. She’s been nomadic for the past eight months, traveling the country, visiting as many National Parks as possible, and camping in her SUV while working remotely. Kristin is currently training to summit Mt. Whitney in a day in September, for a sprint triathlon in Bermuda in October, and for the New York City Marathon in November. You can follow her on Instagram at @kriscann, where she documents her work and travels.

Ali Carr is the Founder and CEO of Basecamp Outdoor, the place the outdoor industry (and those looking to join) come to network, find jobs, get career advice, and talk all things outdoor industry — including how to make it more inclusive and diverse. She is also a content strategist at Rivian. Most recently, she was the Head of Content & Community within Nike’s start-up lab working on a project advocating for women’s realities in pregnancy and postpartum.

She is an award-winning writer and editor with 15+ years experience in the outdoor industry, most notably at Outside magazine, The New York Times, Gear Patrol and more. In 2018, the feature story she wrote about her dad’s disappearance at sea in Outside won a gold medal from the Society of American Travel Writers.

She founded Basecamp in 2017 when she identified that the outdoor industry could use a more dynamic, interactive place to job-hunt — so, naturally, she tapped her network and built one. Ali’s career has not always held one trajectory. She’s also spent time at Microsoft building an editorially-driven app and in public relations for the outdoor industry.

Ali is a firm believer in encouraging people to listen to what resonates with them to create a fulfilling career path and life. She’s also a firm believer in lunchtime runs, office dogs, and advocating to get young girls outside, including her three daughters.

Jenna Celmer, MPA is a digital + brand strategist, podcaster, & speaker with a passion for community building and a devastating wit. She is best known in the outdoor community as a co-founder and community manager of Basecamp, the community that provides career resources, empowerment, and a ready-made network for the outdoor industry workforce.

Currently a marketing and business strategy consultant for outdoor, action sport, and cybersecurity brands, Jenna began her career-launching a technology campus and aerospace accelerator in Colorado in collaboration with the US Air Force Academy.

She went on to join the US Olympic & Paralympic Committee for three games as a scientific communicator and analyst, where she worked directly with executives of Pro-Sporting Leagues such as MLB and the NFL to enhance anti-doping programs.

Jenna currently serves on the Boards of Colorado Blackpackers, The Lockwood Foundation, and the University of Colorado at Colorado Springs so she can put her development skills to good use.

Jenna’s passion project is encouraging her online community of outdoor enthusiasts to boldly and responsibly explore the world around them, while shamelessly loving themselves.

Michael Calore oversees WIRED’s consumer products coverage in print and on the web, and is one of the hosts of Gadget Lab, WIRED’s weekly podcast about consumer tech. As a writer, he covers a range of topics including music, film, art, software, outdoors gear, social media, and underground culture. He’s an avid cyclist and runner, and a musician who plays regularly around the San Francisco Bay Area. Michael is @snackfight on Twitter.

Photo by Beth Holzer / WIRED

Exenia (pronounced ek-SEN-ya) is a singer/songwriter and dancer/choreographer based in NYC. After growing up in ballroom dance studios and bookstores in Cincinnati, OH, she moved to NYC to pursue a career in music and dance, studying Music at the City College of NY, and dance at studios such as Broadway Dance Center, Steps on Broadway, and Alvin Ailey. She is inspired by a diverse array of artists such as Jessie J, Anne-Marie, Beyonce, Michael Jackson, Prince, Jason Mraz, Eric Bellinger and Tone Stith.

As a rising R&B singer working with Grammy winners in both New York and Los Angeles, she recently released her first music video for “Automatic,” A song that cleverly uses pop songwriting to hint at the ways we sabotage ourselves, and the adjacent power we have to get free from patterns that hold us back. She’s now working on her debut album, tentatively titled “Prism.”

She is also a competitive West Coast Swing “All-Star” dancer and teacher, known on the East Coast and beyond for her musicality and energy on the floor. She has 24 years of dance experience in over 20 styles of solo and partner dance, and experience dancing in major competitions across the United States, dancing as a recent finalist at events such as “Summer Hummer” and “MADJam,” the largest West Coast Swing event in the world.

Exenia is known in NYC as a detailed, kind and dedicated dance instructor. She is versed in many social and partner styles, such as Hustle, Zouk, Bachata, Salsa, and ballroom, and she has worked as a hip hop dancer and choreographer for music videos, wedding couples and events. She regularly teaches privates students, dance classes and workshops in New York and Los Angeles.

She also has a background in transformational coaching and leadership training, which informs the way she works with students. In her words: “My students bring me so much joy, and my work is to facilitate them discovering self-expression and confidence through dance.” (Book a dance lesson.)

“Automatic” is available on iTunes, Spotify, and more. (Watch the music video on Youtube.) For fans and friends seeking a “throwback” to her initial music efforts, her debut EP 5 Sides, produced by Jessie Fischer of Soul Cycle Music in Brooklyn, NY is also available now on Bandcamp, iTunes, and Amazon.

Rick Ridgeway (born August 12, 1949) is a mountaineer and adventurer, who during his career has also been an environmentalist, writer, filmmaker and businessman.[1] Ridgeway has climbed new routes and explored little-known regions on six continents. He was part of the 1978 team that were the first Americans to summit K2,[2] the world’s second-highest mountain. Since 2005 he has overseen environmental affairs at the outdoor clothing company Patagonia. He has authored six books and dozens of magazine articles, and produced or directed many documentary films.