Content Monetization

Let this topic be taboo no more! Jamie King, founder of Sweat Pink, will reveal going rates for influencers, athletes, ambassadors and other media producers. Sharing rates will only make our community stronger and Jamie plans to help lead this conversation through an insightful look at what you should be charging for your services. Hint: you should never do work for product (ok never is a strong word but you get the idea).

When the words “blog monetization” are mentioned, many minds immediately go to ad sales. Think again. These two speakers have figured out how to make a good living my running blogs that they are passionate about. Michael Lanza, founder of The Big Outside, has a different formula where ad sales plays a role, but not the dominant role in the overall revenue picture. Jessica Williams, founder of You Did What With Your Weiner has found that some revenue streams that don’t work for other bloggers seem to work for her. Learn the secrets that have made Michael and Jessica successful as one person media operations.

They say in media, there are always two audiences: readers and advertisers. Sam Moulton, marketing director, Outside Magazine, Scott Rosenfield, site director, Wired Magazine, and Eve O’Neill, senior staff writer, Wirecutter, debate which model is best for for their readers as well as for their advertisers (brands). While these monetization models are certainly not mutually exclusive, these editors will share Pros and Cons of each.

Press trips were once regarded as the pinnacle of a travel writers career until pro YouTuber, Monica Ortega, and blogger/editor, Kraig Becker, figured out they could make a career (and a good one) going on press trips for a living. These speaker will break down the many monetization opportunities that vlogger, blogger, and freelancers miss out on when working with DMOs.