Darrel Larson has been the International Director of Sawyer Products since 2015. In 2008 he founded, and still directs, Give Clean Water, a non-profit dedicated giving clean drinking water around the world. As part of Give Clean Water, Darrel was an AIDF Global Innovator of the Year Finalist in 2018.
Throughout the process of his work, Darrel realized a disturbing trend about the current state of relief and development around the world. Currently, most relief efforts deliver water through single-use plastic bottles and bladders. These bottles and bladders pile up as litter throughout villages around the world. Today Sawyer continues to challenge the relief and development world to replace single-use plastic with reusable portable water filters.
They say in media, there are always two audiences: readers and advertisers. Brian Smith, Senior Content Marketing Manager, Outside Magazine, Scott Rosenfield, site director, Wired Magazine, and Eve O’Neill, senior staff writer, Wirecutter, debate which model is best for their readers as well as for their advertisers (brands). While these monetization models are certainly not mutually exclusive, these editors will share Pros and Cons of each.
Let’s talk Reels – harness the power to create and edit entertaining short-form videos and share them with the global community that matters to you. Together we’ll learn and play with the newest format on Instagram, helping you connect with people by engaging with your shared interests through entertainment.
It’s all about lifestyle (and sometimes health insurance). Some go from freelancer to editor. Others go from editor to freelancer. And some even go from editor to marketing / PR while others stay in editorial but move from pure play media to a brand or a DMO. There are a lot of options out there for media professionals but making navigating a transition can be tricky. These successful professionals will tell you how they made their career jumps all while still staying true to the umbrella of media and marketing within the outdoor industry.
If a product isn’t Best of Show worthy, it won’t win a Best in Show. But not all Best of Show worthy products get the attention needed to win the awards they deserve. Veteran PR professional Eric Henderson will share his formula for getting the attention of top outdoor editors to win best in show awards and getting into gear guides, while Sean McCoy, editor in chief of Gear Junkie, will share his team’s process for combing through product while at tradeshows.
In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.
The hashtags #KeepItPublic, #RunWildMyChild, and #5050onthewater all have something in common; they were started through grassroots efforts all of them went viral. But it was no accident that these hashtags blew up. These campaigns were meticulously designed and vigorously promoted and will deliver results for these media and brands for years to come. Learn how to design a your own hashtag campaign in this session.
Press trips were once regarded as the pinnacle of a travel writers career until pro YouTuber, Monica Ortega, and blogger/editor, Kraig Becker, figured out they could make a career (and a good one) going on press trips for a living. These speaker will break down the many monetization opportunities that vlogger, blogger, and freelancers miss out on when working with DMOs.