Brands will host a breakfast table where their logo will be prominently displayed with whatever swag they want to place at the table. Attendees will grab their breakfast from a buffet line and have a choice of which table to sit at. This is a networking opportunity for brands to meet media attendees in a semi-intimate breakfast setting.
Day 2 l Monday, Sept. 25th
The world of media and journalism has changed dramatically over the last two decades. Today, AI has the potential to be one of the most significant disruptors that many publishers, journalists and marketers will face in their lifetimes. Yet when taken into context of history, AI is simply another disruption that the smartest organizations will master and use to their advantage.
Over the last 20 years, Stephen Regenold, former journalist, New York Times writer and Founder of GearJunkie.com, has used these disruptive moments to propel his career. In this keynote, Regenold will break down AI in the context of media disruptions over the last 20 years, and offer advice for how organizations can utilize artificial intelligence to get ahead. Bonus: The presentation will give a peek inside an initiative at GearJunkie and AllGear Digital to enhance editorial workflow with AI and the latest in digital tools.
It’s one thing to make incredible videos. It’s another to get people to watch them in the first place. These YouTube aficionados have cracked the code on this platform’s unique algorithm, and know just how to reel in viewer after viewer before they’ve even hit play.
B2B content is due for a face-lift. Businesses have branched out to a variety of platforms over the years as a means to share their stories with different audiences and in different ways. The way businesses communicate with each other needs to do the same. These B2B editors have revamped their approach accordingly, and are ready to lead the way into a new era of business communication in the outdoor industry.
It’s not just new brands that are taking advantage of crowdfunding as a major source of income and lead generation. Established brands that either got their start via crowdfunding or the “traditional” way are turning classic crowdfunding methods on their heads to keep them relevant at all stages of the game. Learn how to elevate your crowdfunding game to the next level so it can support you and your goals even as you grow.
There’s no denying that we’re in the thick of the digital age, especially when it comes to journalism. But that doesn’t mean that print is dead—not by a long shot. It just can’t look the same as it did in the past. The future of print demands creative avenues to spark, hold, and keep a reader’s eye for the long haul.
We’re hearing it from everyone at every turn: budgets are tighter than ever before. But the hungry content monster never gets full. Learn how to keep feeding it on a variety of media platforms without draining your accounts, sacrificing quality, or trading time for money.
Repeat after me: AI is your friend. Artificial Intelligence isn’t here to take your job. It can, however, make your job a whole heck of a lot easier. Learn specific strategies for making AI your greatest asset in media and marketing.
Whether you’re a marketing, PR, or business leader, your strategy and success depend on how much you understand the market and consumer behaviors. Join OIA President Kent Ebersole to learn about the state of the outdoor market and the latest trends in outdoor recreation participation. You’ll gain insight into economic conditions impacting the outdoor industry, consumer confidence and sentiment, trends in consumer spending, and a full view of the evolving and emerging outdoor participant base.
There’s a difference between highlighting new gear and actually putting it through the wringer for an honest, thorough review. The process isn’t easy; it takes time, effort, meticulous attention to detail, and a variety of viewpoints. The best reviews go far beneath the surface to uncover the hidden characteristics of a product that might not show up until later on down the line when surprises are anything but welcome. Each of these three gear experts takes a different approach to scrutinizing the products they review so readers can actually trust what they have to say. Fellow gear reviewers and brands alike can learn from what they’re looking for in the testing process.
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