Day 2 l Tuesday, Oct. 28th

Enjoy breakfast on Day 1 with The Conservation Alliance!

Speaker TBD

The outdoor industry’s media landscape is rapidly evolving as traditional publications embrace new formats and emerging platforms gain traction. This session will explore how B2B outdoor media is adapting to serve modern audiences. Hear Aaron Lutze, host of the Second Nature Podcast, who will share insights on cultivating local podcast communities and leveraging Slack to build engaged followings, Tina Wilmott, founder and president at Endurance Sportswire and Outdoor Sportswire, speaking to how brands can better amplify their reach and connect with targeted outdoor industry audiences – and more!

Negative comments are inevitable in the outdoor industry, where passionate communities fiercely debate everything from gear choices to environmental ethics. But what if those critical voices could become your most valuable allies? This session reveals proven tactics for transforming harsh interactions into engagement opportunities for your brand or publication. Learn when to respond versus ignore, craft responses that showcase brand values without defensiveness, and turn skeptics into advocates. Drawing from real outdoor brand and editorial examples, discover how thoughtful responses strengthen community trust, boost reach, and generate unexpected collaborations. This fun, engaging talk will be ideal for marketers, journalists, creators, and leaders prone to navigating debates and controversies on behalf of their organizations.

Stop chasing followers, and instead, build brand fanatics (who also want to buy everything you make and spread the word about your brand while they do so). Our speakers will share unconventional strategies that create deep customer loyalty that converts. Discover how daily Zoom dance parties foster virtual connections, learn to design memorable backcountry experiences that build lasting bonds, and explore creative event formats that turn casual customers into brand evangelists. This session will cover actionable insights on community-building tactics that drive authentic engagement and measurable conversions for outdoor industry brands.

Dive into how AI is transforming modern marketing strategies. Our AI-expert speakers will explore three cutting-edge applications reshaping the industry: Learn the basics of AI SEO techniques to optimize your content for AI-powered search engines and voice assistants; Explore AI tools that create cinematic-quality commercials and production content at a fraction of traditional costs; Uncover emerging AI capabilities that give forward-thinking marketers a competitive edge in digital campaigns, personalization, and customer engagement strategies.

Pull back the curtain of some of the outdoor industry’s biggest brands’ most impactful marketing campaigns. Global brand marketers share their biggest wins, revealing the strategies that drove eyeballs and engagement – and boosted brand loyalty and recognition on a nationally and global scale. From viral social media moments to high-impact integrated campaigns, discover what separates successful brand moments from the rest. Brand marketers and editorial leaders will walk away inspired by authentic examples of global marketing campaigns to remember.