Todd Phillips, founder of The Last Well, lived on a raft in the middle of a lake for 28 days to raise money for people in Liberia in need of water security. Little did he know he would raise $2.5 million dollars in that time. The Last Well is now on track to provide water security for every citizen in Liberia by the end of 2020.
Throughout the process of his work, Todd realized a disturbing trend about the current state of relief and development around the world. Currently, most relief efforts deliver water through single-use plastic bottles and bladders. These bottles and bladders pile up as litter throughout villages around the world. Today, Todd has partnered with Sawyer to challenge the relief and development world to replace single-use plastic with reusable portable water filters.
Let this topic be taboo no more! Jamie King, founder of Sweat Pink, will reveal going rates for influencers, athletes, ambassadors and other media producers. Sharing rates will only make our community stronger and Jamie plans to help lead this conversation through an insightful look at what you should be charging for your services. Hint: you should never do work for product (ok never is a strong word but you get the idea).
When the words “blog monetization” are mentioned, many minds immediately go to ad sales. Think again. These two speakers have figured out how to make a good living my running blogs that they are passionate about. Michael Lanza, founder of The Big Outside, has a different formula where ad sales plays a role, but not the dominant role in the overall revenue picture. Jessica Williams, founder of You Did What With Your Weiner has found that some revenue streams that don’t work for other bloggers seem to work for her. Learn the secrets that have made Michael and Jessica successful as one person media operations.
Do I really have to learn anooother content format? If you want to stay on top of the feeds on Instagram then that answer is yes. Instagram’s latest algorithm update has made it clear – IGTV is here to stay and early adopters will be rewarded. But don’t worry! In this hour-long interactive session, we’ll teach you how to IGTV in style with a twist of fun. And hey – you might even make a friend or two (or three)!
It’s all about lifestyle (and sometimes health insurance). Some go from freelancer to editor. Others go from editor to freelancer. And some even go from editor to marketing / PR while others stay in editorial but move from pure play media to a brand or a DMO. There are a lot of options out there for media professionals but making navigating a transition can be tricky. These successful professionals will tell you how they made their career jumps all while still staying true to the umbrella of media and marketing within the outdoor industry.
Social media is an every hungry monster that never sleep and requires infinite amounts of content to stay happy. How do you tame such a needy beast? Hike Like a Woman Founder, Rebecca Walsh, will show you how. She not only manages social media for her brand, she also oversees social media for her network of local chapters (and her brick and mortar store in Laramie Wyoming!). Learn the secrets of automating processes to save you energy so you can spend less time feeding the social media monster and more time doing, you know…life.
Hindsight is 20/20, and in the case of podcasting, you don’t even get to use your eyes! Veteran podcasters Kraig Becker (Adventure Podcast), and Katie Hitchcock (The Common Stitch – tentative) will share the mistakes that beginner podcasters oftentimes make. Save valuable time and energy and avoid these common podcasting pitfalls!
It all started with a paper that Patagonia VIP Rick Ridgeway wrote addressing what he called “the elephant in the room.” The elephant in the room is the idea that business value cannot grow infinitely when there are limited resources and thus, businesses need to find ways to create business value while reducing consumption. The paper was controversial at Patagonia but it worked. It led to the Don’t Buy this Jacket campaign and eventually, the Worn Wear program. Rick will share how his idea caught the attention of the World Bank and how other companies have latched on to the idea of reducing consumption to create business value.
They say in media, there are always two audiences: readers and advertisers. Sam Moulton, marketing director, Outside Magazine, Scott Rosenfield, site director, Wired Magazine, and Eve O’Neill, senior staff writer, Wirecutter, debate which model is best for for their readers as well as for their advertisers (brands). While these monetization models are certainly not mutually exclusive, these editors will share Pros and Cons of each.