Content Amplification

KEYNOTE: The Big Shakeup: Dealing with Waste in Relief and Development Efforts Around the World
July 24, 2019 • 0 Comment

Darrel Larson has been the International Director of Sawyer Products since 2015. In 2008 he founded, and still directs, Give Clean Water, a non-profit dedicated giving clean drinking water around the world. As part of Give Clean Water, Darrel was an AIDF Global Innovator of the Year Finalist in 2018.

Throughout the process of his work, Darrel realized a disturbing trend about the current state of relief and development around the world. Currently, most relief efforts deliver water through single-use plastic bottles and bladders. These bottles and bladders pile up as litter throughout villages around the world. Today Sawyer continues to challenge the relief and development world to replace single-use plastic with reusable portable water filters.

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Keyword Strategy 101: Maximize Ranking and Clicks in Amazon (or Pinterest or Google)
July 24, 2019 • 0 Comment

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A Formula for Winning Best in Shows and Getting into Gear Guides
July 24, 2019 • 0 Comment

If a product isn’t Best of Show worthy, it won’t win a Best in Show. But not all Best of Show worthy products get the attention needed to win the awards they deserve. Veteran PR professional Eric Henderson will share his formula for getting the attention of top outdoor editors to win best in show awards and getting into gear guides, while Sean McCoy, editor in chief of Gear Junkie, will share his team’s process for combing through product while at tradeshows.

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How To Leverage FB Groups for Your Publication or Brand
July 24, 2019 • 0 Comment

During last year’s Facebook’s F8 conference, Mark Zuckerberg announced that Facebook will be placing more emphasis on Groups. Then a year later, Facebook ran Superbowl ads promoting Groups. FB Groups have a higher reach and engagement, and are better marketing tools than Pages and your brand or publication needs to be using them. Listen to Jessica Carrillo Alatorre, executive director of Hike It Baby and Daniel Galhardo, founder and CEO of Tenkara USA, talk about how they leverage Facebook Groups to create community, benefit their companies and at the end of the day, make the world a better place.

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Blow Up Your Email List Size, Open Rate, and Clickthrough Rate
July 24, 2019 • 0 Comment

In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.

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How to Start a Hashtag Movement
July 24, 2019 • 0 Comment

The hashtags #KeepItPublic, #RunWildMyChild, and #5050onthewater all have something in common; they were started through grassroots efforts all of them went viral. But it was no accident that these hashtags blew up. These campaigns were meticulously designed and vigorously promoted and will deliver results for these media and brands for years to come. Learn how to design a your own hashtag campaign in this session.

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Drive Traffic with Less Effort: Repurpose and Remarket Content
July 24, 2019 • 0 Comment

Ever wonder why Facebook reminds you of posts you created 10 years ago? Because remarketing is oftentimes more powerful than creating brand new. Refreshing and remarketing content is not only an amazingly effective use of energy, old social posts and content oftentimes go further on the second push. Don’t waste unnecessary time and energy creating brand new content when you can drive traffic with the stories you already have! We’ll dive into creative ways you can use previously published content to drive new audience interactions and engagement across your website, social media, and email newsletters.

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